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The 2014 World Cup is a great opportunity for Brazil, not only for their chance to market for business but a chance to market for unity. Brazil’s World Cup logo is a topic in itself, the title being “Inspiration. The idea is that it will portray three victorious hands together lifting up the trophy. There have been many critics of this logo however, saying that the three hands are covering the face of Brazil in shame, an invalid argument. The colors of green and yellow in the design mean that Brazil are welcoming the world into their country with open hands. The official song of the Cup, which was announced a couple months ago, “We Are One” is sang by artists’ PitBull and Jennifer Lopez. Based on history these official world Cup songs are always in the top 5 songs of that year, so hopefully it will live up to that. The mascot, a tatu-bola, is an armadillo in South America that in defense will roll up into a ball protected by its outer shell. The design of this mascot made by FIFA was unnamed until a decision was made to name him “Fuleco”. Fuleco can be described as a combination of the words “Futebol” and “Ecologia” meaning that Brazil intends to put on not only Eco-friendly games, but games that will spread joy and unite the people through the beautiful game of soccer. The World Cup isn’t just a tournament to make profit by revenue but a tournament to form a profitable relationship between the counter-people of these competing nations, and these two designs are just a couple ways in which they plan to do so.

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