This article focuses primarily on the previous World Cups of the past years, because the 2014 tournament in Brazil is planning to out-do these world cups I am going to be talking about. The FIFA world cup officially started in 1930 when Uruguay hosted the inaugural Cup. Only four European teams made the long sea journey down to the host nation, only to be beaten by the South American teams. Uruguay beat their neighbors Argentina in the Final to win the first World Cup ever. Funfact: USA placed third in the tournament and since have never been in the final four. Next in 1934, Italy hosted the Cup and followed through by beating Czechoslovakia to win the Cup. Italy would win again 4 years later beating Hungary when France hosted the tournament. Brazil hosted the 1950 Cup and were beat by Uruguay in the final, this was the last Cup brazil had hosted before this year. At this point the World Cup was extremely popular quickly coming to be the most watched month of any type of entertainment every four years. The next victors include, Germany 1954, Brazil 1958, Brazil 1962, England as a host country in 1966, Brazil again in 1970, Germany 1974, Argentina 1978, Italy 1982, Argentina 1986, and Germany in 1990. Now we are in our lifetime, in 1994 The United States hosted the most successful World Cup in history up to that point. Brazil would beat Italy in the finals to win the cup, the games were played from California all the to New York. The last four victors have been France in 1998, Brazil in 2002, Germany in 2006 and finally the best team in the world Spain won in South Africa in 2010. Brazil has the best record followed by Italy and Argentina. This years world cup is going to be a good one, Spain are favorites because they haven’t lost since 2008, however Germany are also favorites because they have 10 of the top 25 best players in the world. Not to mention Brazil, don’t be surprised if they win it all, having one of the best goal-scorers in the world and an entire nation backing them up, this World cup is going to be the best one yet. Go USA.
The 2014 World Cup is a great opportunity for Brazil, not only for their chance to market for business but a chance to market for unity. Brazil’s World Cup logo is a topic in itself, the title being “Inspiration. The idea is that it will portray three victorious hands together lifting up the trophy. There have been many critics of this logo however, saying that the three hands are covering the face of Brazil in shame, an invalid argument. The colors of green and yellow in the design mean that Brazil are welcoming the world into their country with open hands. The official song of the Cup, which was announced a couple months ago, “We Are One” is sang by artists’ PitBull and Jennifer Lopez. Based on history these official world Cup songs are always in the top 5 songs of that year, so hopefully it will live up to that. The mascot, a tatu-bola, is an armadillo in South America that in defense will roll up into a ball protected by its outer shell. The design of this mascot made by FIFA was unnamed until a decision was made to name him “Fuleco”. Fuleco can be described as a combination of the words “Futebol” and “Ecologia” meaning that Brazil intends to put on not only Eco-friendly games, but games that will spread joy and unite the people through the beautiful game of soccer. The World Cup isn’t just a tournament to make profit by revenue but a tournament to form a profitable relationship between the counter-people of these competing nations, and these two designs are just a couple ways in which they plan to do so.
The 2014 FIFA World Cup will undoubtedly bring in an immeasurable amount of money and revenue into the businesses of Brazil, but the question is if it will bring a profit to Brazil as a whole? The world cup will accompany 32 of the best countries from around the world. From South America, Brazil, Argentina, Columbia, Uruguay, Ecuador, and Chile will be competing. From North America, Mexico, Honduras, Costa Rica, and the United States will be there. From Europe, Spain, England, France, Holland, Belgium, Switzerland, Croatia, Bosnia-Herzegovina, Italy, Germany, Greece, Russia, Portugal, and Iran. From Asia you have Japan, Australia, and Korea. Finally from Africa the teams competing are Ghana, Ivory Coast, Algeria, Nigeria, and Cameroon. Of these 32 nations I see that barring the African nations and a few others, every Country will travel to brazil in considerable numbers. 2.3 million tickets have already been sold and they expect that to double by June. Of those 4 million tickets, over 3 million will need to buy plane tickets, hotels, food, and miscellaneous souvenirs from beautiful Brazil. According to history, the average revenue a world cup makes will allow Brazil to make within a million dollars of the cost. So if Brazil will or will not profit is the question everyone is asking. There is no way we can really know 100%, but economists will have a close idea. Its going to be close, it all depends on the European nations and if they show up in full force or not.